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| November 19, 2008 | | |||||||
Downers are a group of drugs that all have similar sedating qualities. The word downer is an umbrella term that includes benzodiazapines, barbiturates, and alcohol. Downers are also sometimes referred to as tranquilizers, hypnotic sedatives, or depressants. Because of the widespread social use of alcohol, it is often considered its own class of drug. The common denominator for downers is their effect on the neurotransmitter gamma-aminobutyric acid, or GABA. GABA is responsible for calming the central nervous system, slowing heart rate, breathing, and inducing sleep. Effectively, it works to counter the effects of the neurotransmitter norepinephrine, and the two work in conjunction to maintain proper heart rate, and alertness. Too much norepinephrine can lead to a number of anxiety disorders and can be responsible for ‘panic attacks’, and so downers are often prescribed to treat these conditions. Narcotics and opiate based pain killers are sometimes lumped together with downers. While opiates do produce a sedating effect on the body, they do not directly effect the neurotransmitter GABA and are therefore a different class of drugs. The most commonly prescribed downers today are the benzodiazapines, sometimes called benzos. The more popular benzodiazapines include diazepam (Valium), chlordiazepoxide (Librium), alprazolam (Xanax), lorazepam (Ativan), and clonazepam (Klonopin). These drugs are most commonly prescribe for anxiety disorders, but also find uses in preventing seizures, and as muscle relaxants. Barbiturates were popularly used medically prior to the discovery of benzodiazapines in the 1950s. Barbiturates are chemicals derived from the chemical barbituric acid. The most common barbiturates include phenobarbital, pentobarbital, secobarbital, butalbital, butabarbital and sodium thiopental. Barbiturates are considerably more toxic than benzodiazapines, and have a much lower therapeutic index. A therapeutic index is the range between the minimally effective therapeutic dose and the lethal dose of the substance. A narrow index means that a lethal dose of the drug is not much more than the recommended dosage, and the drug is therefore risky. For these reasons, benzodiazapines have Downers all have a high potential for abuse, and are extremely addictive chemicals. As a class of drugs that includes alcohol, they are by far the most widely abused drugs on the planet. Even without alcohol, they rank amongst the most abused and addictive prescription drugs. Because of their high therapeutic index and low toxicity, benzodiazapines are especially easy to develop a physical dependence on. All downers, including alcohol, have very serious withdrawal symptoms, and should not be discontinued from everyday use without consulting a physician or medical professional first.
You can find businesses to cross promote all over the Internet. Participate in e-mail discussion groups, online forums and newsgroups that deal with your target audience. Subscribe to e-zines that deal with your targeted audience. Note on your Web site or e-zine that you are interested in cross promoting your products and services. Search in your favorite web directories and search engines to find targeted businesses. Cross promoting has many benefits. Save money by sharing the advertising and marketing costs. Save time when both businesses share the workload. You can offer your customers new products and services. Get referrals from the other business' clients. Receive valuable information from the business. Once you find a business you would like to cross promote with simply e-mail them your proposal. Tell the business owner the benefits of the cross promotion. Explain to him or her why it would be a win/win situation for both of your businesses. Give them a lot of compliments about their business, Web site, products and services. Using all three methods above will greater your chance for a profitable cross promotion. Good Luck! How To Eliminate Your Competition Without Bloodshed So how do you eliminate your competition without bloodshed? You must create a niche for your business. A niche is something that makes your business different from your competitors. To compete with other businesses nowadays (especially online) you need something that nobody else can copy. One of a kind! First you must know who your competitors are. Is your business the only one of its type? I doubt it. If so, it won't be for long. Do you know your exact target audience? If not, you will have to find out this information before creating any kind of niche. Below are two ways to come up with a competition eliminating niche. 1. Just Ask! The first way to come up with a niche is to think like your target audience or customers. Know their exact needs, wants, goals, problems and interests. There're two ways to do this: The first way is to put yourself in their shoes, think like them. The second way is to give them polls and surveys to find out what they're thinking. Pick a niche that none of your competitors are using. If you can't find one that your competitors aren't using pick one to improve. 2. Just Think! The second way to come up with a niche is to use your brain power. Ask yourself questions like: How can I set myself apart from my competition? What could I offer that they can't? Imagine or daydream that your business is on top of all your competitors. What niche put your business at the top in your head? Now, if you keep asking these questions your mind will eventually start shooting out more ideas than you can handle. One of those ideas may be the niche you're searching for. Now that you have your niche that's just half the battle. You must test it. Does your niche appeal to your target audience? Will it attract people away from your competition? If it does, you're done, until your competition comes up with a better niche. If your niche doesn't, than repeat the process above and test a new niche until it works. If you want to eliminate your competition and be successful you will use this process several times in your business life. more at Investing Online |
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